SpoonfulOne

Role: web design, content strategy

SpoonfulOne is a comprehensive food mix-in designed to protect babies from food allergies.

Design Challenge: Product page redesign

I updated SpoonfulOne's product page for a free trial program believed to boost new customer acquisition. SpoonfulOne is the first product of its kind. The concept is new. It's important for customers to understand the value and to justify the price point. The new landing page immediately spiked in conversions. It also served the dual purpose of an ad landing page. Here’s the page before and after.

Process:

• Research landing page designs of other subscription businesses. Create design mood boards and outline other landing page flows to better understand their flow of content.

• Brainstorm ideas with the project goal in mind.

• Gather content review photos, press quotes, testimonials, etc to see what we might include in the PDP

• Wireframe, design, & launch This part was very fluid. I was constantly iterating on new learnings and feedback.

Design Solution:

• Simplify content and messaging to emphasize our unique value proposition.

• Make it Visual broke up the text with images and icons. Use diagrams & photos to explain how the product works.

• Validate Product with the support of influencer quotes and press mentions. Also, to peak audience interest.